There are many important aspects to consider in the production and advertisement of films. A primary example of these factors is genre. Genre defines a film using several aspects of its content. These can be things like camera work (action films commonly use fast, jerky camera work with occasional slow motion), and lighting (usually low-key in horror films.)
Actors can (and many have) use genre to build their film career around, and make themselves more known for that particular genre. For example, Adam Sandler is well known for his work in comedy films, while Robert Englund is known more for his many roles as Freddy Krueger in A Nightmare on
This brings me to sub genres. A B-movie is among the many variations of sub-genre of horror film, some of which include monster movie, slasher, zombie, vampire, and snuff film. Pretty much all genres can be broken down into sub genres, however horror is the most likely to have the widest variety.
The most important use of genre is in advertising, and it is to inform the public what to expect from the content of the film. For example is someone watches the trailer to Twilight, if it wasn’t for the poignant, melodramatic music (suggesting love story) then people would just think it was another vampire horror.
Robert Englund posing with his character Freddy Krueger.
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