Viral Marketing for Cloverfield and District 9

Cloverfield - The viral marketing for Cloverfield began with the title itself. The name of the film began as the release date, which was 01.18.06. It was then up to the audience to pick a name for the film, which added a lot more mystery as they didn't know anything as to what the film was to be about. this helped to create a lot of hype for the film. The film posters also had a huge part in this, as they showed nothing except a city with a huge shadow hanging over it, showing that something biug was coming. a few posters showed only a little of the city, with a destroyed landmark, such as the decapitated Statue of Liberty, or a wrecked Empire State Building, which created the same hype. A sense of realism and mystery was created by some posters, as one only shows what looks like blurry mobile camera footage of a distressed woman surrounded by policemen, talking on her phone.